Applications are open. We're onboarding a small group of designers this month.

Naia
For Independent Designers

The circular marketplace built to grow your craft.

Naia connects independent designers making one-of-a-kind pieces with conscious customers actively looking for them. Sell through drops, build direct relationships, and grow your brand with real tools—not just a listing page.

Create a Drop PageApply to Sell
Our Mission

Fashion is at an inflection point.

The industry that once celebrated craft has spent decades chasing volume, and the cost—ecological, human, creative—is catching up with us.

At Naia, we believe the answer isn't more clothes. It's better ones. The kind made by independent designers who cut, sew, dye, and rework each piece by hand—the kind that carries a story you can trace back to a person, not a factory.

We're building the circular marketplace that connects those makers with the shoppers who are done buying fast. Your work deserves an audience that sees it. We're here to make sure it finds one.

We're building Naia with designers who believe what we believe.

Two Ways To Use Naia

Pick how you want to launch.

Use Naia as a launch layer for the products you already sell on Shopify, or as a full sales channel of your own. Either way, the designer flow stays identical for everyone — no waiting on us to publish.

Application required

Create a Drop Page

Connect your Shopify, pick the pieces in your next drop, and pull in the Reels you're already posting. Naia turns it into a launch page with a waitlist — checkout stays on your store.

  • →Public URL ready to share in seconds
  • →Items link out to your Shopify checkout
  • →Pull Instagram Reels into a process timeline
  • →Collect waitlist emails + see who’s back for round two
Create a Drop Page
Application required

Sell on Naia

Apply to be a Naia designer. Once approved, list pieces on Naia, take orders through us, and join curated drops — everything Naia's built for designer-led commerce.

  • →Approved-designer profile + product catalog
  • →Naia handles checkout + customer comms
  • →Eligible for curated drops + campaigns
  • →Featured in customer search and discovery
Apply to Sell

Simple steps to get started.

01

Apply to join

Share your brand, product links, and what you make. Takes less than five minutes.

02

We review + curate

We'll review for quality, originality, and fit. If it's a match, you're in.

03

Go live on Naia

Choose your path: sync ready-made products via Shopify, or use Naia tools for drops + custom requests.

Designer Tools

Everything you need to run your business.

Drop launches, discovery, analytics, and fulfillment—built into one place so you can focus on making, not managing.

Drop Launches

Timed releases with countdown pages, follower notifications, and automatic social-ready assets for each collection.

Customer Targeting

Reach buyers based on their style preferences, past purchases, and browsing behavior. Your pieces find the right people.

Analytics Dashboard

See what's getting attention, what's converting, and where your traffic comes from. Real data, not guesswork.

Custom Offerings at Scale

Take custom requests, manage commissions, and build a made-to-order workflow directly through the platform. Infrastructure to scale what makes you different.

Shopify Sync

Inventory, pricing, and product details stay in sync between your Shopify store and Naia. Update once, reflected everywhere.

Order Management

Fulfillment tracking, customer communication, and payment processing handled in one place. Focus on making, not managing.

Guaranteed Buyback

Your customers buy with confidence. Your brand benefits.

Naia's buyback program tells customers that what they're buying holds real value. It removes the hesitation of spending on one-of-a-kind pieces and turns every eligible purchase into a lower-risk decision.

For you as a designer, that means higher conversion, stronger brand perception, and pieces that stay in circulation. Your work finds its next owner instead of sitting in a closet.

Embroidered Shirt
Embroidered Shirt
Listed at
$140
Buyback · 25%
$35

How It Works

Not all items are eligibleApplies to select items above $120. Only a portion of pieces qualify based on Naia's evaluation.
Buyback at 20-35% of original priceNaia buys back eligible pieces at roughly 20-35% of the purchase price. The exact rate varies by item.
Algorithm-determined eligibilityNaia evaluates each piece based on value retention, style, item category, design quality, and current market trends.
Or customers resell on Naia OutletCustomers can also list pieces themselves on the Naia Outlet at their own price. They keep the upside.

Buyback is not guaranteed for every item. Eligibility and pricing are determined on a per-piece basis by Naia's algorithm.

A curated community of independent designers.

We're a fit if you
✓Create original pieces (one-of-one, small batch)
✓Have strong visuals and clear product presentation
✓Care about conscious craft and storytelling
Not the best fit right now if you
✕Sell mass-produced catalogs
✕Use replicas/knockoffs
✕Don't have product imagery yet (apply anyway, we can guide you)

Start selling on Naia today.

Share your brand and what you make. If it's a fit, you'll be live and growing in days.

Create a Drop PageApply to Sell
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Naia is an independent discovery platform. Some designers are featured on Naia; others are linked to via their own sites. Naia is not affiliated with or endorsed by third-party brands unless explicitly stated. All trademarks and brand names belong to their respective owners.
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