1970s Foster Grant Frames | Archive 0429
$3.33 per wear · worn 30 times
The more you wear it, the lower it gets.
- Ships to the US
From the brand’s own pages, read October 5
First impression
Say what you think, then see how everyone else read it.
Details
The FF77 carries a distinctly 1970s character through its strong rectangular profile and substantial black acetate construction. A broad, level brow is paired with gently tapered lower edges, while small metal rivet details at the outer corners add a restrained utilitarian touch. The deep black frame gives the otherwise straightforward silhouette a graphic presence, with its vintage wear preserved and the lens openings ready for custom fitting. Frame Model: FF77 Decade: 1970s Country of Origin: USA Lenses: Empty, ready for custom Condition: Okay vintage, significant scratching at arms Measurements: Unknown Historical Context Founded in 1919 by Sam Foster, Foster Grant began as a manufacturer of women’s hair accessories before turning to eyewear as changing hairstyles reduced demand for its original products. In 1929, the company sold its first sunglasses at Woolworth on the Atlantic City boardwalk, helping establish affordable sunglasses as a mass-market fashion accessory. Foster Grant later became closely associated with Hollywood glamour, with celebrities helping popularise its sunglasses and the famous “Who’s That Behind Those Foster Grants?” campaign of the 1960s. Its vintage frames reflect an accessible American aesthetic, ranging from classic rounded and cat-eye shapes to bold oversized silhouettes and colourful molded-plastic designs. The brand’s early adoption of injection molding in the 1930s also helped it produce sunglasses efficiently and at accessible prices, contributing to its long-standing place in American eyewear history.
