$2.83 per wear · worn 30 times
The more you wear it, the lower it gets.
From the brand’s own pages, read October 5
Say what you think, then see how everyone else read it.
The Heartland WC 2019-10 reflects the refined, understated character of 1980s eyewear design. Its softly rectangular silhouette features a gently arched brow, subtly upswept outer corners, and curved lower edges, creating a balanced profile with a delicate cat-eye influence. The slim burgundy-red metal frame adds a rich, understated color accent, while the fine construction keeps the overall appearance lightweight and elegant. Frame Model: WC 2019-10 (Red) Decade: 1980s Country of Origin: China Lenses: Empty, ready for custom Condition: Excellent vintage Measurements: 53-16-135 Historical Context Heartland is a little-documented eyewear label associated with frames manufactured in China, with U.S. trademark records for the name “Heartland Collection” confirming use for eyeglass frames and optical goods from 1998. The surviving frames include classic rectangular and clubmaster-inspired silhouettes, combining plastic browlines with metal lower rims and understated detailing. Its designs reflect a practical, everyday aesthetic, balancing familiar shapes with versatile styling suited to regular optical wear. Chinese-made examples place Heartland within the international eyewear manufacturing network that supplied frames to global markets during the late 20th and early 21st centuries. The exact founding date of the Heartland eyewear label and the year it first began producing frames in China are not reliably documented.
