$5.83 per wear · worn 30 times
The more you wear it, the lower it gets.
From the brand’s own pages, read October 5
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The Viva Moda 340 captures the bold, sculptural character of 1990s Japanese eyewear design. Its oversized geometric silhouette combines softly curved lower edges with sharply defined upper corners, creating a distinctive profile with strong architectural presence. The deep burgundy-toned acetate adds warmth and depth, while subtle tonal variations throughout the frame highlight its dimensional construction. Frame Model: 340 (WI) Decade: 1980s Country of Origin: Japan Lenses: New yellow lenses Condition: Excellent vintage Measurements: 59-9-135 Historical Context Viva Moda was an eyewear label associated with Viva Optique, with its Viva Moda Italiana trademark dating to 1980. Vintage examples from the 1980s and 1990s reflect the era’s expressive approach to optical design, spanning oversized silhouettes, fine metal frames, and unconventional rimless constructions.